Search Engine Optimization: Everything You Need To Know About It

The term SEO, namely Search Engine Optimization, is quite relevant nowadays since it is considered to be a group of practices aimed at allowing a specific website to rank higher on a so called SERP, namely Search Engine Results Page.
Basically, this means that the primary aim of websites is to appear on the first page of Google results for the keywords which are mostly researched by users, since this is an optimal way to ensure a great target audience.

However, SEO is not easy at all, since there are multiple factors that have to be taken into account in order to ensure a great experience to the audience, and this becomes even more complicated when dealing with online casinos or online betting.

In order to have a complete understanding of this issue, it is necessary to consider first of all the characteristics that contribute to the creation of an amazing website, so as to have a thorough knowledge of what needs to be done.
That’s why, we will take into account the aspects which are quite relevant in this context, and we will then focus on the reasons why SEO is so complicated in the world of online gambling.

What is relevant in the Search Engine Optimization process for online casinos?

First of all, an online casino website has to provide a complete and valid experience to users, in order to make sure that Google rewards it by guaranteeing an higher search placement with respect to competitors.
This has become more and more difficult during the past few years, especially because players really care about the kind of experience that they get from a specific website, highlighting the importance of playing safely and responsibly.

Moreover, a great online casino website needs to allow players to feel part of a real experience, but in a world dominated by virtual reality; this can be done in different ways, and therefore we have to take into account both the graphics of online slot machines and the technologies that are hidden behind them.
As a matter of fact, one of the most relevant technologies is the so called “HTML5”, which is considered to be really important for allowing gamers to play directly from different types of devices, such as mobile phones.

Users want to have a personalized experience, and that is way SEO is so important for the performance of the website, since it contributes to a different and higher level of interaction with the player. Most online gaming portals become successful thanks to satisfying these requirements.

Another thing which is particularly relevant in this context, is the page load time, which can appear meaningless, but in reality it strongly matters for Google.
In fact, speed is considered to be a very important ranking factor in a world dominated by technologies and innovations, and as a consequence this means that if your website is slower than that of your competitors, it’s possible that you won’t be able to outrank them.

This is something that any SEO company which is specialized in the gambling industry can confirm, since the level of competition is outstanding in this sector.
Generally speaking, there are some primary factors that need to be considered for your website speed improvement.

First of all, one of the things that matter for the speed is the number of requests that are sent to the server; then you have to consider the CDN, the level of compression of the images, and finally the number of scripts that you have.
This is relevant because all the SEO websites have to ensure the optimization of the page speed, in order to obtain an higher ranking.

Finally, the last concept that truly matters with respect to the issue of the SEO ranking for slot websites, regards the ability to provide unique content to users and at the same time the capability to build good links, by establishing relationships with external relevant people and by being creative.
That is exactly why building backlinks is so important in the world of online gambling, and specifically in the SEO of online gambling websites.

What are the expectations of players for an online casino website?

As we have seen, SEO techniques for gambling sites are not different with respect to general websites, and they have to be implemented properly in order to be fully optimized.
Moreover, players have multiple expectations for an online casino website, and it is important to satisfy those expectations in order to provide a valid gaming experience.

Among the most common ones, there is definitely:

• The speed of the page
• Having the chance to visualize a preview of the game
• Having the possibility to try the free version of the game, in order to ascertain whether that specific slot machine can or can’t satisfy the preferences of players
• Being able to subscribe to the website in a clear and easy manner
• Having the chance to consult all the characteristics related to a single digital game, starting from the payouts, the volatility, the Return to Player, and all the primary information concerning the slot machine
• Being able to play also from mobile devices, instead of having the possibility to begin a game session only from a computer, for example.
  
• Having the possibility to select a specific language, in case of international casinos.
  
  

Conclusions

Competition is extremely high in the online gaming sector, and therefore multiple online casino websites have been developed during the past few years, so as to make sure that everyone has the possibility of living an amazing gaming experience, always recalling that it needs to be conducted safely and moderately.

SEO is particularly difficult because it involves a lot of factors that have to be taken into account, and therefore it’s quite easy to make a mistake and to cover only some areas of the SEO strategy.
However, in order to have a great SEO strategy, SEO activities need to be always considered so as to ensure a phenomenal experience.